What is structured data?
The concept of structured data used to be confusing to me until I spent time going through some tutorials. I began to understand that for your website to perform well with the search engine your web pages need to be organized in a certain way the search engine crawlers can understand. So, in plain English, structured data on your website is information that is organized in a pre-defined layout, with specific characteristics and attributes. This type of data has a well-defined structure that follows a consistent order and makes website content easier for both users and search engines to crawl, process, and comprehend. In simpler terms, structured data allows them to understand the context of a page much more quickly.
Here are some of the benefits of structured data:
Improves your site’s performance
By adding structured data to your website, you can help search engines understand the content on your pages and improve your site’s performance in search results. Structured data makes it easier for search engines to find key terms and recognize the content on your page, allowing them to better rank it for relevant searches. Inclusion of structured data can help increase exposure for your website by ensuring it shows up higher in the search engine rankings.
Helps search engines understand what your page is about.
Structured data can help search engines like Google and Bing to understand what the content of your page is about and how can best be indexed. By adding structured data markup to particular elements of a webpage, you are helping to provide information that tells the search engine how each character and each word on your page should be categorized, understood, and ranked. This helps search engines easily identify the context of a particular page more quickly and accurately, and in turn allow users to find pages relevant more easily to what they are searching for.
Makes it easier for users to find your content.
When you are searching for information online structured data makes it easier for you to find the exact search question by providing detailed information that search engines can understand. By adding structured data to your webpages, you can provide more relevant search results when someone searches for topics related to the content on your website. This can help you quickly and easily find exactly what you’re looking for – improving your overall experience on a website.
Improves user experience.
Structured data helps make websites easier to use and navigate by allowing search engines to interpret the content more accurately. This improves user experience, as it allows users to find exactly what they need more quickly with fewer clicks. Additionally, structured data enhances the quality of results when users carry out searches on search engines.
Increases conversion rates
Structured data is a combination of codes and tags that indicate meaning to search engine crawlers, allowing them to identify and properly categorize various pieces of content. Adding structured data to webpages helps these crawlers understand what your page is about, making it more visible in search engine results pages (SERPs). This increases the chances that searchers will find your page, leading to higher click through rates (CTRs) and increased conversion rates.
Tools to make structured data a breeze
I use SEOPress on my website and on clients’ websites. SEOPress is an affordable WordPress plugin for search engine optimization that provides advanced tools similar to those found in more expensive plugins such as Yoast SEO. It gives you control over your SEO strategy and can drive more traffic to your website by designing XML and HTML sitemaps, arranging breadcrumbs, creating redirects, and adding Schema.org structured data to your content for improved search engine rankings.
For those looking to streamline SEO tasks, SEOPress plugin is designed to save time on the technical side of setting up structured data. This powerful plugin can quickly help optimize your website’s structure and make sure it meets all standards for maximum search visibility.